HEAD OF TECHNOLOGY / 7 RETAIL BRANDS
Hello, I’m
TONY BUI
FROM BUSINESS PROBLEM
TO A REVENUE ENGINE
Advising on and implementing enterprise systems — from ERP and process automation to e-commerce websites and AI agents — in stages, starting with the business problem rather than the tool.
Contact ↓⌖ HO CHI MINH CITY
A solution that depends on one person
is not yet complete.
- 25+BUSINESSESWORKED WITH
- 20TECHNOLOGY STAFFACROSS 6 TEAMS I LEAD
- 7RETAIL BRANDSI LEAD TECHNOLOGY FOR
01 / PROFESSIONAL EXPERTISE
FOUR AREAS OF
DEEP EXPERTISE
CONTACT →- 01
Enterprise systems
EXPERTISEFragmented processes and broken data leave leaders without control; I connect operations and ERP into one end-to-end management system.
APPROACHI clarify the business problem, processes, data and success criteria, then implement in stages.
TRACK RECORDLed end-to-end ERP delivery as BA/PM for 15 companies at FAST.
- 02
E-commerce, omnichannel retail & product R&D
EXPERTISEGut-feel products and multichannel sales without profit discipline; I connect market, product and operations so you stay in control of performance.
APPROACHProducts start from market data and are proven with real profit and loss before channels scale.
TRACK RECORDFounded SIO and SILORAN; SIO ranked top 7 in Health Care on Amazon US in 2024. Lead technology for 7 retail brands.
- 03
Head of Technology / CTO
EXPERTISEA busy tech team drifting from business goals; I turn leadership priorities into structure, accountability and execution capability.
APPROACHI organize the team into 6 specialist groups — Business Analysis (BA), Software Development, DevOps & QC, Data Analytics (DA), AI and RevOps — each accountable to business goals.
TRACK RECORDLead a 20-person technology team; CEO & CTO of TerraCore Solutions.
- 04
AI Transformation Advisor & Trainer
EXPERTISEEveryone talks about AI, yet few companies turn it into real productivity. I help leaders choose the right work to transform, put AI into operations and train teams to master it.
APPROACHI implement in stages and stay tool-neutral; AI drafts, people review and sign off.
TRACK RECORDAI agents running in technology, legal and marketing teams; trainer for 3 enterprise AI transformation programs in 2026 and community AI sessions.
02 / MY PRINCIPLES
WHAT
I BELIEVE
- 01
REVENUE IS THE FINAL MEASURE
A polished system that doesn’t help sell more, run faster or decide better is not yet a solution.
- 02
PROBLEM FIRST, TOOLS SECOND
I don’t start with ERP, a website or AI. I start with one question: what is holding the business back from growing?
- 03
ONE STEP, ONE MEASURE
Each stage is small enough to verify and clear enough to stop if it isn’t working. Never bet the whole business on a single change.
- 04
AI PROPOSES, PEOPLE APPROVE
AI and automation carry the repetitive work; decisions and accountability always stay with people.
Together with businesses,
I turn technology
into a revenue
engine.
Tony Bui
CEO & CTO · TERRACORE SOLUTIONS
HEAD OF TECHNOLOGY · 7 RETAIL BRANDS
03 / ABOUT
STANDING BETWEEN
TECHNOLOGY AND
BUSINESS.
I’m Tony Bui (Bui Minh Tuan), CEO & CTO of TerraCore Solutions and Head of Technology for seven retail brands: Di Dong Viet, Vertu Vietnam, VFX Auto, NEG BYD, Vien Di Dong, Bear Plus and Yadea Plus. I have stood in all three positions: the implementer delivering ERP for 15 companies, the owner running SIO and SILORAN on Amazon US with full profit-and-loss accountability, and today the leader of technology for a retail chain. Each seat added a lens: understanding technology in the language of business, and understanding business with the rigor of someone who builds systems. What I pursue is simple: every system should help generate revenue and run sustainably, without depending on any single person.
04 / JOURNEY
FROM DELIVERY TO LEADERSHIP.
CURRENTCEO & CTO
TerraCore Solutions
CEO & CTO
TerraCore Solutions
Working with businesses on system implementation, e-commerce websites, technology advisory and staged AI training.
03/2025 – PRESENTHead of Technology
7 retail brands
Head of Technology
7 retail brands
Leading 20 people across 6 technology teams for Di Dong Viet, Vertu Vietnam, VFX Auto, NEG BYD, Vien Di Dong, Bear Plus and Yadea Plus.
05/2020 – 08/2024Business Analyst & Project Manager
FAST Software
Business Analyst & Project Manager
FAST Software
Delivered end-to-end ERP implementations for 15 enterprises across more than 10 industries.
2020 – 2025Founder
SIO & SILORAN · Amazon US
Founder
SIO & SILORAN · Amazon US
Founded two consumer brands: SIO (disinfecting shoe deodorizer spray) and SILORAN (Vitamins & Supplements niche); SIO ranked among the top 7 brands in Health Care on Amazon US in 2024.
05 / NEXT STEP
LET’S DISCUSS
YOUR BUSINESS PROBLEM
If you are considering a new system, an e-commerce website, a technology roadmap or an enterprise AI program,
send me a few lines about the problem, your current systems and the outcome you need.